Well, you've got a new website... And you've spent hours going over every SEO aspect. You release the website, tell the major search engines about your site, and wait...
In a couple weeks you see your website high on the first page of results for your carefully chosen term. But, a week later, it's nowhere to be found... What happened?
Usually a new website receives a "honeymoon" period where the site is placed high in the rankings to see how it does. If the web site has merit it may remain near that position from the beginning. Usually, the site will begin to fall away until it finds it's own ranking area.
So If your website flashes to the top of the serps immediately, don't start patting yourself on the back for a job well done in the SEO area. If you can keep it there for a year, then you can pat yourself on the back.
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